Want to Move the Enrollment Needle?
Elliance helps America’s top colleges and universities solve their toughest marketing challenges.
Declining high school graduates. Growing online competition. Economic peril.
Over the next few years, a few colleges and universities will not only survive this perfect storm, but actually strengthen their online marketing despite the trends. Learn what these schools have in common.
Enrollment Case Studies
Doubled Applicants. Repositioned local program as a global offering.
Duquesne MBA Sustainability
| Client: | One of the pioneering MBA programs in Sustainability |
|---|---|
| Solution: | Conversion Strategy, Brand Development, Web Design, SEO and Social Media |
| Results: | 40 percent increase in site visits and inquiries. |
| Attracted Applicants from Europe, Asia and South America. | |
| Created new brand, brand identity and brand essence. | |
| URL: | http://mba.sustainability.duq.edu/ |
Captured brand essence through storytelling. Liberated the Dragon.
Drexel Sacramento
| Client: | East coast school opens up a west coast campus |
|---|---|
| Solution: | Conversion Strategy, Brand Development, Web Design |
| Results: | Articulated brand value proposition and brand essence. |
| Increased time spent on site. | |
| Fortified brand identity. | |
| URL: | http://sacramento.drexel.edu/ |
Reversed a four-year application decline. Increased applicants by 118%.
Carnegie Mellon Heinz School
| Client: | World-class Information Systems Management masters program |
|---|---|
| Solution: | Conversion Strategy, Web Design and Search Marketing |
| Results: | Increased applications 118% over two years |
| Site traffic up by 48% | |
| Consistent #1 Google ranking for Masters in Information Systems | |
| URL: | http://ism.cmu.edu/ |
Relieved applicant shortage for rolling admissions.
Robert Morris MBA
| Client: | Regional MBA program focused on real-world and practical learning |
|---|---|
| Solution: | Conversion Strategy, Web Design and Search Marketing |
| Results: | Exceeded targets for new applicants. |
| Attained top positions for regional keywords. | |
| URL: | http://mba.rmu.edu/ |
Awards & Recognition
Guest Speaker
Council for Advancement & Support
of Education 2007
Duquesne MBA Program
2008 W3 Awards
Guest Speaker
American Marketing Association 2006
Yes, I want to control my enrollment destiny.
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An .edu Search Marketing Guide
Every application, enrollment and matriculation begins as a search engine query. Register for a free copy of the Elliance White Paper: Search Engine Marketing: 10 Steps to Bigger, Better Enrollment
